Your first brand video day should create more than footage.
 
It should create a reusable video asset library that supports your website, social media, email marketing, speaking opportunities, sales conversations, future campaigns, and long-term visibility.
 
What to Capture During Your First Brand Video Day is a Digital REM guide created to help founders, consultants, service providers, speakers, experts, coaches, executives, and small business owners plan a more strategic professional video production day.
 
This guide helps you move beyond simply asking, “What video should we create?” and start asking the better question: “What assets should we capture?” You will learn how to plan your video day around recognition, understanding, trust, and action so every piece of footage has a clear purpose beyond the day it is filmed.
 
Inside, you will explore the biggest mistake founders make when planning video, the Founder Asset Framework, founder story footage, expertise footage, service and process footage, invitation footage, B-roll every founder should capture, the Founder Video Shot List, how to capture for future opportunities, how to get more from one video day, the Founder Video Day Readiness Assessment, and the Brand Video Day Planning Worksheet.
 
Use this guide before your first professional brand video shoot so you can capture with intention, organize with purpose, build once, and create video assets that continue supporting your brand long after filming is complete.