Most founder content does not fail because the founder has nothing valuable to say.
It fails because every post is trying to do the same job.
 
The 5 Types of Social Posts Every Founder Needs is a Digital REM guide created to help founders, consultants, service providers, speakers, experts, coaches, creatives, and small business owners build a more balanced social media content strategy.
 
This guide helps you understand the five types of posts that work together to build clarity, trust, authority, connection, visibility, and opportunity. You will learn how story posts create connection, insight posts demonstrate expertise, proof posts build trust, belief posts create differentiation, and opportunity posts give people a clear next step.
 
Inside, you will explore why most founder content fails, the Founder Content Ecosystem, story posts, insight posts, proof posts, belief posts, opportunity posts, the ideal content mix, how the five post types work together, a Founder Weekly Content Plan, content ideas for each category, the Founder Content Audit, Content Balance Score, Founder Content Planning Worksheet, and the Founder Content Wheel.
 
Use this guide when you are ready to stop posting randomly and start building a content system that helps people know you, understand what you do, trust your expertise, remember your perspective, and engage with your brand when the timing is right.