Hewlett-Packard – Bridging Strategy, Creative, and Execution for Sales Enablement

Client: Hewlett-Packard
Industry: Technology / Enterprise Solutions
Service Focus: Creative Consulting, Sales Enablement, Vendor Management, Brand Operations

Overview
At Hewlett-Packard, Digital REM Media Group provided a comprehensive 360° consulting service to the Sales Enablement division during a pivotal platform rollout. This engagement allowed us to synthesize the full scope of our prior expertise—from The Weather Channel’s brand discipline to AT&T’s scalable video solutions—into a unified strategy that supported HP’s marketing and executive leadership in delivering content at scale.

Objectives
Develop a content strategy to support a new sales enablement platform

Establish a reusable brand asset library for internal and external production teams

Manage external vendors for executive and manager-level media needs

Reduce production costs while increasing brand consistency

Serve as a strategic bridge between marketing leadership and creative vendors

Services Delivered
Creative consulting for content strategy, production timelines, and visual consistency

Development and implementation of a full brand asset library to support faster, on-brand production

Vendor management for creative teams producing executive-level content

High-touch communications support for executive messaging, platform tutorials, and training tools

Operational systems to streamline production processes and maintain cost efficiency

Our Approach
Working closely with HP’s executive and sales enablement leadership, we positioned ourselves as the strategic translator—fluent in both the language of C-level vision and the granular needs of creative teams. By implementing a structured brand system and aligning all stakeholders to a common creative framework, we were able to reduce production costs by 25% compared to the previous year.

Rather than functioning as a typical agency or vendor, we operated as an extension of the internal team—connecting high-level marketing strategies with daily creative execution, ensuring every asset served both messaging clarity and visual integrity.

Results
25% reduction in production costs year-over-year through process optimization and asset reuse

Established a dynamic brand system that accelerated project timelines and vendor output

Improved communication between executives and creative vendors, increasing delivery speed and messaging alignment

Supported the successful rollout of the sales enablement platform through targeted media and content production

Built a replicable model for creative/strategic collaboration that can scale across global teams

What We Learned
Our consultation with Hewlett-Packard affirmed our belief in the power of strategic creative leadership. Acting as a translator between marketing directors and creative teams, we ensured that high-level strategy was executed with creative precision—proving the value of a partner who can operate at both visionary and tactical levels. This experience solidified the core of what we now offer all Digital REM clients: scalable, brand-consistent media solutions that support enterprise goals without compromising creativity or cost-efficiency.