About
Photo & Video Essentials is a video course designed to help you capture the basic media your business needs to look more credible, clear, and professional online. Once your business foundation and brand graphics are in place, your next step is creating photos and videos that help people see who you are, what you do, what you offer, and why they should trust you. This module will help you understand the role of photography and video in your business, from profile photos and product images to behind-the-scenes content, testimonials, short videos, service explainers, and simple brand visuals. The goal is not to turn you into a professional photographer or filmmaker overnight. The goal is to help you create better visual content with more intention, so your business can show up with more confidence across your website, social media, presentations, and marketing materials. What You’ll Learn Why photo and video matter for business trust. What photos every business should have. What basic videos help explain your business. How to plan simple photo and video content before you shoot. How to capture cleaner visuals using lighting, framing, and composition. How to avoid common mistakes that make your business look unprepared. How to use media across your website, social media, offers, and marketing. How to begin building a simple media library for your business.
You can also join this program via the mobile app. Go to the app